It’s certainly not easy for a WWE Superstar to get the fans on their side, and sometimes when a WWE Superstar gets pushed too much the fans turn against them.
However, in the past a heavy push has resulted in big merchandise sales for top names like John Cena and Roman Reigns.
Now it seems that the fans are going a darker route, as the Wrestling Observer Newsletter reports that Bray Wyatt is now WWE’s top merchandise seller.
Bray Wyatt’s Fiend character has become one of the most talked about characters in all of wrestling over the last few months.
Wyatt has been on a roll recently as he defeated Seth Rollins to become the new Universal Champion at Crown Jewel, and he’s been booked to be look very dominant ever since he return to TV back in August.