Sponsorship money has become a big revenue stream for WWE and it seems that the company is more open than ever to exploring new possibilities as far as sponsorships go. However, it seems that a beer sponsorship wasn’t exactly something Vince McMahon was interested in back in the 90s as Kevin Nash recently claimed on his Kliq This podcast that Vince turned down an opportunity to work with Budweiser.
“When I was champion, I went down to the Super Bowl, and I met a couple of pretty high-ups with Anheuser Busch. We went to the Maxim party and we drank, I think it was the Playboy wet and wild party back then, whatever it was.
I had these guys interested in putting the Budweiser emblem on the turnbuckles at pay-per-views. Just pay-per-views. Not Raw, just the pay-per-view, something people were buying anyway. I knew what production was costing.
They were talking around $200K. I brought it back. I brought it right to Vince and he says, ‘No, we’re competing with Disney.’ This was 95. Jump forward to 97 and they’re trying everything they can to get a f*****g beer sponsor with Steve [Steve Austin].”
Times have certainly changed for WWE as Logan Paul announced last week that he and WWE have agreed to a deal that will see the Prime logo featured on the mat during premium live events moving forward starting with WrestleMania 40.
H/T Fightful
