It’s been almost a week since Emma, Summer Rae and Darren Young were all released from their WWE contracts, and fans are still surprised by the fact that Emma is no longer with the company.

It seemed that Emma was in a decent spot as she was featured in a high profile feud with Asuka over the past few weeks, but it was recently reportedly that Emma had made enemies on the creative team.

It appears that the failure of the Emmalina gimmick had a negative impact on Emma’s career, as James McKenna recently noted on The Sheet Podcast that the botched gimmick was one of the big factors that ultimately led to her release.

McKenna is a former WWE employee and he claimed that Emma was hard to work with during his stint with the company, and that she made it a habit of shooting down ideas that were presented to her by creative.

The Emmalina character was an idea that was created by Vince McMahon and a lot of time was spent on it before the gimmick was scrapped as soon as Emmalina made her debut.

According to McKenna, Emma didn’t like the Emmalina gimmick which gave Vince McMahon a bad impression of her, and it hurt Emma’s position in the company in the eyes of Vince.

It’s sad to see Emma go, but at 28 years old she still has a number of good years ahead of her. Do you think Emma will eventually make it back to WWE? Sound off in the comments below.


  1. The Emmalina gimmick was s**t before it even started. I wouldnt have done it either. If that’s the reason, then that’s some petty stuff from Vince. I mean it did nothing for Lana obviously, so what was the point of trying it for Emma. She had a great heel gimmick that completely worked and made you forget that stupid a** dance she used to do a while back. She is gonna do wonders on the indie circuit. Hope some companies in NC being her in once her no-complete clause runs out.

  2. Emma has the talent to succeed on the indy circuit. She could go work for Progress, Rev Pro, Women of Honor, Shimmer, and Stardom and do well. I would love to see her succeed .

  3. The former WWE creative Rob Naylor said that Emma / Tenille Dashwood generally from his experience always gave many great creative ideas and open feedback and that she was on another lvl with the branding.
    So it is bny all chances not even like she simply said “no” to their terrible ideas. But seemingly they not wanted to make a better product with her feedback and of course now have to blame her for their creative fail instead of admitting that they screwed it up.
    And according to Meltzer from the Observer the idea was long dropped before the debut and the vignettes were at least in the end just played as a joke, there was not really much time invested.