WWE has millions of fans all over the world and fans of the company often like to discuss what’s happening with creative, in-ring action and more on social media. It almost goes without saying that many fans have strong opinions when it comes to the current WWE product, and it seems that the company is well aware of those opinions.
During a recent appearance on The Varsity podcast with John Ourand, Nick Khan admitted that WWE does listen to the criticism on social media, but the company does not always cater to it.
“By the way, in terms of complaints, sports in general, it’s sort of why Twitter, now X, was created. It’s almost like when you and I were much younger. Do you remember comment or complaint cards? Restaurants would have them, airlines would have them. Rarely you got the nice person who would put in a comment card of, ‘I just want to let you know how exceptional the service was tonight.’ But that’s not what that medium was created for. What it was created for was, ‘The service was terrible. The food was terrible. I didn’t like it.’ So you’d only get complaints. And by the way, those complaints, some of them we look at and we say, ‘Hey, there’s some truth to this. Let’s make a little adjustment here.’
“But you cannot cater, you’ve seen this in politics, if you believe what social media says you will incorrectly predict so many outcomes. Without bringing Democrats, Republicans into this, you just saw it in the Michigan Senate primary. So for companies that read it and believe it and react to it, it never ever works. Even if you see some of these companies that took some of these far right or far left positions, that’s not what most people are looking for. Most people are looking for left of centre, right of centre. They’re looking for the same thing in the sports space.
“So you cannot be reactive to that sort of thing. You have to rely on your team to know we have the best creative in terms of all of wrestling in Triple H, real name Paul Levesque. We have the best live events team. We have the best merchandise consumer products team, they’re able to monetise it.”