WWE has been the leader in sports entertainment for decades now and the company has expanded in a major way over the last few years ever since the TKO merger. It’s clear that TKO is constantly looking to promote WWE to new audiences and it looks like a collaboration between Disney and WWE is on the horizon.
During a recent discussion at the Goldman Sachs Conference, TKO COO Mark Shapiro noted that Disney and WWE are working on some special family events that will bring their audiences together in 2027.
“Remember, WWE is a different audience than the UFC, and when it comes to going after families, that’s our audience, and I think advertisers are starting to see that. Frankly, I’m excited for 2027 because we’re working with The Walt Disney Company on some special events around Disney and WWE and bringing those two audiences together since, of course, what do they have in common? Family.”
Details regarding the special events are unknown at this point in time, but it will be interesting to see what happens when Disney collides with the world of WWE.
Stay tuned for updates.