WWE is a company that has had its ups and downs over the years, but the promotion has seen some serious growth, and it has its own special place in pop culture.
Stephanie McMahon recently spoke to The Times of India about WWE’s relevance, and she said that the key to success is all about storytelling.
“The real reason why WWE remains so relevant and continues to grow over the past 50 years, is we are all about storytelling – no different than a famous Opera, play, book or a Sitcom. It is protagonist vs antagonist with conflict resolution; the only difference is our conflict are settled inside a 20×20 foot ring with some of the great live action you can see in sports and entertainment. And when you have that connection with the audience, when audience is part of the show influencing the storytelling and you have larger than life, still relatable characters, the audience has the opportunity to engage and live their fantasy through these characters which is no different than any other form of media and that really is the secret to or our success.”
Women’s wrestling has evolved quite a bit over the last few years, and it’s evolved enough to the point where WWE has started referring to the movement as the Women’s Revolution.
While talking about the Women’s Revolution, Stephanie gave her husband Triple H credit for giving women the opportunities they needed to prove themselves.
“In terms of WWE, Paul Levesque (Triple H) started recruiting elite athletes from all over the world, both male and female and he started training them the same way as men, he the same opportunity to tell stories in the ring, the same as men and what resulted was a huge ground swell of our audience chanting for our women and chanting women’s wrestling and ‘This is Wrestling’ and it really gave rise to the voice of our audience and they knew they could impact the content of our show.”
