By making Rey Mysterio the face of AAA and Lucha Underground, officials there are hoping that Mysterio’s popularity with the Mexican-American community, as well as in Mexico, is strong enough that his name can help both brands get a better TV presence.
The Wrestling Observer Newsletter reports that Rey is expected to be pushed as Lucha Underground’s top star beginning with their next set of tapings on March 21st.
There’s been a feeling within WWE that the longer Rey was kept off WWE TV, the less it would mean when he debuted with a new promotion.
