It was officially announced today that Vince McMahon has returned to the WWE Board of Directors. Earlier this week Wall Street Journal reported that Vince intended to return to WWE ahead of upcoming media rights negotiations to pursue a sale of the company.
Seeking Alpha notes that investment firm MKM partners believes that Comcast could acquire WWE when all is said and done. Analyst Eric Handler also noted that WWE would be a very attractive asset for Comcast, FOX, Disney, Amazon or Netflix.
In a note to clients Handler said, “In our view, there is a scarcity of independent content creators that can match the global popularity and size of WWE.”
Comcast seems to be the frontrunner for a logical acquirer due to the existing relationship with Raw on USA and WWE’s premium live events airing on Peacock. It was also added that the WWE Network still acts as a standalone streaming service in the UK and if Comcast acquired WWE they could license it to a third party.
It will be interesting to see where things go from here. Stay tuned for more updates as they become available.
