A few weeks ago All Elite Wrestling held their Fight For The Fallen event from Jacksonville, and WWE also aired the EVOLVE 10th Anniversary Celebration on the WWE Network at the same time.
As Fight For The Fallen was wrapping up Cody Rhodes made a comment about how you can’t counter program what AEW is doing, but it looks like WWE is preparing to do just that.
WWE recently announced a live event special titled Smackville that will air live on Saturday, July 27, and Fightful is reporting that one of the reasons why WWE put the special together is to make sure they have the ability to counter program at the drop of a hat.
With All Elite Wrestling in the picture WWE officials want to know that they can counter program on short notice and make sure the show looks and runs well.
WWE is set to air a NXT UK show on Saturday, August 31 the same day as AEW All Out, and it’s also being reported that more counter programming is expected in the immediate future.