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If you watch WWE programming nowadays you can’t help but notice LA Knight. He’s been one of the most popular stars on the roster for months now and it seems that his future with WWE is looking bright.

The Wrestling Observer Newsletter is reporting that moving forward LA Knight is set for a “megapush” on the SmackDown brand. According to the report WWE is getting behind Knight as his merchandise sales and ratings for his segments have both been strong.

“Knight is expected to get a megapush going forward given that the ratings for his segments and his merchandise sales have both been very strong. The crowd reaction alone would help you but in many cases if WWE thinks it’s a fad and there isn’t economic indications they only take crowd reactions to a certain level. But with Knight, the success is across the board.”

One way or another it seems that LA Knight is moving up in the world of WWE as PWInsider also recently reported that WWE is looking to sign him to a long-term deal, and Knight is expected to be pushed as the top babyface on SmackDown.

Earlier this month LA Knight picked up a big win over The Miz at WWE Payback, but it seems that their feud may be far from over as The Miz appeared on Raw this week and challenged Knight to a rematch. Stay tuned for updates.