WWE’s Chief Revenue and Marketing Officer Michelle Wilson recently spoke with Multichannel News. Below are a few highlights:
WWE Network going global:
“Our decision to make the U.S.-based WWE Network available globally makes the whole proposition of the network scalable, so we’re very excited to make this available to 170 countries. It gives us the ability to bring on new subscribers quicker than we were anticipating. We continue to believe that the network will give us the opportunity to transform our business model.”
WWE and pay-per-view now:
“We’re still generating a fair amount of PPV buys to the point where In Demand still wants to be in business with us. We still think it makes good business sense to be in business with the cable operators.”
