Last year WWE went through some major changes after Vince McMahon retired and Triple H took over WWE creative. Since then WWE has been getting praised for long term storylines like The Bloodline storyline and Rey Mysterio’s feud with his son Dominik.
Names like Sami Zayn and Dominik Mysterio have certainly been elevated in recent months and they’ve been receiving big reactions from fans at WWE events.
During WWE’s recent quarterly earnings call Chief Content Officer Triple H discussed the state of WWE creative while emphasizing that the company is focused on telling stories that will keep fans invested and engaged.
“As far as what we’re focused on, we’re focused on character development. I think you see that across storylines where our fans are super engaged in the talent. Let’s take Sami Zayn and the Bloodline over the last, couple of years really, but especially in the last six to eight months, where that story and the character development has reached a whole new level. It has our fans invested and excited in the content like they haven’t been in a long time.
For us, extending the planning of the event horizon. Looking out year over year, where we want to be next year and then back tracking from there, so that we’re always ahead of the curve and always thinking ahead. That allows us to have better planning and then it’s just trying new things and getting outside of a box of what we do and seeing what works and what doesn’t. I don’t consider something not working a failure, I consider it learning. Really excited about the future and where we can take all of this.”
What’s been your favorite WWE storyline since Triple H took over creative last year? Sound off in the comments below.
H/T Fightful
