WWE has been trying new things ever since Triple H took over creative back in July and the new regime has also been bringing former stars back to the company. Fans had been asking for Bray Wyatt to return ever since he was released in the summer of 2021, and he finally made his way back to WWE at the Extreme Rules premium live event in October.
In the weeks leading up to the event WWE used cryptic teasers and QR codes teasing the identity of the mysterious White Rabbit. One of the teasers revealed a series of numbers which read “0923” and during a recent talk at the Wells Fargo 2022 TMT Summit, Stephanie McMahon revealed that during the following episode of SmackDown viewership went up by 20% at 9:23.
“We were bringing back one of our biggest stars named Bray Wyatt. We used a multimedia approach and hired a horror writer to come in and really help us craft this narrative so our fans were engaged.”
“It’s strategies like that that really do work. The audience today is different. They’re growing, they’re evolving. Some people want to have a laid-back experience, and that’s great, but a lot of people really want to engage deeply, and have fun, and have misleads and misdirections.”
Bray Wyatt has yet to return to the ring, but he has recently been involved in a feud with LA Knight which is expected to lead to a match. Stay tuned for updates.
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