WWE has been trying new things lately from the launch of NXT 2.0, to the WWE Draft, to Big E’s WWE Championship reign it seems that the company is looking to freshen things up.
Jim Ross recently discussed the current state of WWE booking on his Grilling JR podcast, and during the episode he explained why he thinks WWE booking has gotten stale.
“I think the WWE’s booking has just gotten a little stale. They’re trying desperately, as you see on NXT and so forth, to get younger. I think Big E, he’s not a young pup but he’s a new face in that role, and I think that’s what they’re trying to do. It’s like starting the race a little late in the game, it’s going to take a little while to catch up and develop young stars. I said this a million times on the show at nauseam, wrestling fans love new. They love surprises, they love things that they can’t call, and I believe that to this very day. No matter what their age is, they love surprises.”
The Hall of Famer went on to say that AEW is “fresher” and that the company presents a new environment where fans can see some familiar faces in different situations.
“[AEW] is fresher. Even though they see Adam Cole, they haven’t seen him in this environment. They haven’t seen Adam Cole against CM Punk yet or Bryan Danielson yet. All these matches are there at Tony Khan’s disposal whenever he wants to use them. Tony Khan has done a great job of getting these talents who aren’t necessarily young, but new and fresh, and therefore, their marriages/matches with other guys is going to be fresh. I think that’s where we are right now, and Tony did a good job of signing all these dudes that can work. They can work with each other, work as a team, they can do anything because they’re skilled.”
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