When WWE Mixed Match Challenge was first announced a lot of people got very excited including me. It wasn’t necessarily the fact that this show would match up males and females to battle in a tournament across brand lines, but it was the principal behind the endeavor that really sparked my interest.
After all, WWE is always looking to step into the next phase of entertainment. From social media to advancements in their production value, WWE has always been ahead of the pack more often than not. This is why their newest ventures into virtual reality are so appealing to me as well. WWE Mixed Match Challenge looked like WWE was embarking into unchartered waters so to speak to see how their product could perform on a platform like Facebook Watch.
But apparently, the numbers would indicate that WWE’s attempt to find some kind of stable ground on social media as a possible way to deliver their programming might have been wishful thinking. The viewing audience has dropped significantly for WWE Mixed Match Challenge from week-to-week and even though the show is available forever on the streaming service, the numbers might not add up for the MMC.
The first week of WWE Mixed Match Challenge pulled in 135,600 viewers, week two received 91,900 and week three only pulled in 62,400 which is not a very good sign for a live audience. Especially considering the fact that WWE put so much effort in promoting the new show.
The Wrestling Observer Newsletter said that even before the numbers for week three came in some key people backstage in WWE were souring on the idea of having the viral show.
It looks like if WWE wants to have a hope in pulling up the nose on WWE Mixed Match Challenge then they need to try something new. Perhaps merging actual storylines between shows could do the trick? Or maybe Facebook could do a better job promoting it on the website. But whatever the issue is WWE could use some quick thinking because a new strategy might be required at this point.
Problem is that fans are not conditioned to utilizing Facebook to stream
their wrestling. They watch USA or use the Network. In some cases,
streaming site as well, but not Facebook.
I watch it on the network a day later. Should be on the network from the start.