Bray Wyatt returned to WWE a few weeks ago during the Extreme Rules premium live event, and he’s been one of the most talked about wrestling stars ever since.
PWInsider is reporting that Bray Wyatt is currently listed as the top babyface on the SmackDown brand. It was noted that Drew McIntyre is listed right behind him as the number two babyface.
It’s being said that WWE is absolutely thrilled with Bray Wyatt’s return as he’s been the top merch seller in recent weeks. WWE currently has plans to roll out more Bray Wyatt related merchandise including plush versions of characters from Firefly Funhouse.
The company is especially happy with all of the buzz that was created with the interactive content related to the White Rabbit angle leading up to Bray’s return. It’s expected that WWE will create similar content in the future for other stars beyond Bray Wyatt if it fits. A number of people reportedly pushed for this type of content in the past, but it was never authorized under the old regime.
