WWE chief revenue and marketing officer Michelle Wilson spoke to Multichannel News about the WWE Network and their concerns that it would not gain significant distribution from cable operators and satellite providers:

“None of those distributors were particularly looking to launch more networks; if anything they were looking to rationalize their lineups. When we started to look at the economic tradeoffs and how quickly we could we could go over the top as compared to traditional distribution, it really became apparent that we could really give our fans a much better user experience with an over the top service.”