The New Day is a merchandising machine. They have made several sayings a part of everyday pro wrestling conversation that many people never saw coming. Unicorns, twerking, and pancakes have never received so much attention in the pro wrestling world before and it’s all thanks to The New Day.
They’ve marketed New Day Pops, Booty-O’s Cereal, and more apparel than you can shake a stick at. Now it looks like WWE is putting out another piece of New Day merch soon and it will be highly unique as well.
The Wrestling Observer Newsletter reported Xavier Woods, Kofi Kingston, and Big E are putting out a new book called “The Book Of Booty: Shake It. Love It. Never Be It.” That is not only an excellent title, but it is sure to be an entertaining read. It would be hard to guess exactly what kind of random hilarity will fill the pages of this upcoming book as well.
The new book is set to drop on March 13th, 2018 so we can only imagine that New Day will be tossing copies of their new literary work into the crowd as they make their way to the ring at WrestleMania 34.
NXT is always looking to add the newest and most exciting talent to their roster as they continue to scour the world’s stage to find as many diamonds in the rough as possible.
Nicolai Salchow is a German MMA fighter and CrossFit competitor and it looks like he’ll be taking his talent to the WWE Performance Center in January. He’s made it no secret that he’s moving to Orlando either.
It will be highly interesting to see what WWE does with this guy. He has a 6-1 record in MMA with his last fight in 2016 at the World Series of Fighting. He’s a very different kind of athlete and the 33-year-old German has a lot of untapped potential, therefore the WWE Performance Center seems like the perfect place for him.
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