WWE and WeGiveBooks are in New Orleans today to launch the 2015 WrestleMania Reading Challenge. WWE issued the following:
2015 WrestleMania Reading Challenge Launches Today
tamford, Conn., January 12, 2015 – WWE® and First Book today announced the launch of the 2015 WrestleMania Reading Challenge, giving students ages 4-18 the chance to win a trip to WrestleMania® 31 on Sunday, March 29, 2015 at the new Levi’s Stadium in Santa Clara, Calif.
Beginning today through Sunday, February 22, students can register for the WrestleMania Reading Challenge at WWEReadingSuperstar.com. Through WWE’s partnership with First Book’s digital reading initiative, We Give Books, children between the ages of 4-12 can select a WWE Superstar Reading Buddy and read digital books to participate, while teens ages 13-18 can select a WWE Superstar Pen Pal, read a book and write an essay.
WWE will make a financial contribution to First Book in order to support literacy initiatives and provide access to books for children across the United States. WWE and its Superstars and Divas will also continue to host reading celebrations, visiting kids at local schools and libraries to stress the importance of reading. Additionally, WWE will utilize all of its platforms, including WWE Network, TV broadcasts, live events, digital and social media to promote literacy.
“The WrestleMania Reading Challenge celebrates the power and strength of being a reader,” said Kyle Zimmer, First Book president and CEO. “First Book is thrilled to partner with WWE and bring more books to children in need across the country.”
“WWE is proud to partner with First Book and continue our long-standing commitment to education and literacy initiatives through the WrestleMania Reading Challenge,” said Stephanie McMahon, Chief Brand Officer, WWE. “Together, we are providing a fun and engaging experience to encourage children of all ages to read.”
For more information or to participate in the WrestleMania Reading Challenge, visit WWEReadingSuperstar.com
