WWE formed a partnership with the Tapout brand a while back and it looks like they’re going to be taking that partnership to the next level. PWInsider is reporting that WWE will be making a significant investment in the Tapout brand in hopes of making the brand a big name in the world of fitness and not something that just associated with WWE or MMA. This would also create a new revenue stream for WWE.
The report goes on to say that WWE is planning to open Tapout fitness centers in the US in cities such as New York, Houston, Las Vegas, Los Angeles and more. The idea is that WWE Superstars will work with their local Tapout fitness center by making appearances, giving fitness tips and maybe even teaching classes.
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