WWE Announces Partnership With DraftKings

WWE issued the following:

WWE® AND DRAFTKINGS ANNOUNCE NEW PARTNERSHIP

STAMFORD, Conn., and BOSTON – March 18, 2015 – WWE (NYSE:WWE) and DraftKings Inc., a leading destination for daily fantasy sports, today announced a new partnership, which will offer one fan a chance to win the ultimate trip to SummerSlam®, WWE’s biggest event of the summer. Beginning today and running through April 15, 2015, fans will compete in the “Ultimate SummerSlam Experience” through select professional basketball contests in order to win unique WWE prizes on DraftKings.

The winner and a guest will travel to Brooklyn, New York, attend SummerSlam at Barclays Center on Sunday, August 23, get access to a VIP party, and meet WWE Superstars and Divas. Additionally, DraftKings will be a promotional partner for SummerSlam, which includes integration within the event’s telecast on WWE Network and pay-per-view, and custom digital and social media activations across WWE’s global platforms. To promote the contest, DraftKings will also run an integrated media campaign on WWE’s platforms during key promotional periods leading up to WWE’s pop-culture extravaganza, WrestleMania 31®, which takes place on Sunday, March 29 from Levi’s Stadium in Santa Clara, Calif.

“As daily fantasy sports continue to grow in popularity, we’ve seen dramatic growth in interest from fans in the WWE community,” said Jason Robins, Co-founder and CEO of DraftKings. “WWE is extremely creative when it comes to engaging their fans, and has been a great partner for DraftKings in developing contests and one-of-a-kind new experiences that fans are sure to enjoy.”

“We are always looking for innovative ways to deliver unique experiences to our fans,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “WWE’s partnership with DraftKings will deliver an extraordinary opportunity to our fans, while providing DraftKings with maximum exposure during two of our biggest global events, WrestleMania and SummerSlam.”