WWE released their Q3 financial results today for 2016, and in the report it was revealed that the WWE Network subscriber count was at 1.444 million paid subscribers at the end of the quarter. The subscriber count is up from 1.306 million paid subscribers that were reported for the third quarter of 2015. You can check out some highlights from the press release below along with comments from Vince McMahon.
-Revenue of $164.2 million was on par with a record third quarter in 2015, which benefited from the WWE series, Tough Enough and Total Divas; 2016 revenue-to-date increased 8% from 2015 to $534.3 million
-Q3 2016 OIBDA of $24.5 million and Operating income of $18.3 million were in line with the Company’s guidance1
-WWE Network subscribers increased 24% from the third quarter 2015 to 1.46 million average paid subscribers over the third quarter 2016, consistent with the Company’s guidance
-WWE Network’s Net Promoter Score ranked second among major U.S. OTT services, behind only Netflix, according to research by Parks and Associates (Hulu and MLB.TV ranked 3rd and 4th)
-The Company completed a content distribution deal in Germany (ProSieben) to grow WWE’s international audience
-Through the first nine months of 2016, digital engagement continued to grow with video views up 71% to 11.5 billion and social media engagements up 43% to 873 million from the prior year
-NBCU secured 50 new blue chip advertisers for WWE programming in a two-year period
“During the quarter, we continued to effectively execute our content strategy, which has resulted in record revenues to-date in 2016 and increased consumption across our media platforms,” Vince McMahon noted in the press release. “This growth illustrates meaningful progress against our long-term strategic plan and provides the foundation for achieving our 2017 financial objectives.”
You can read the full press release here.
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