Triple H’s WrestleMania Entrance To Use Imagery From New Terminator Movie

– Variety has an article with more details about NBCUniversal and WWE launching the “For The Hero In All of Us” brand campaign. The new campaign is aimed at advertisers to help them combine their marketing efforts with NBCU and WWE instead of having to create separate deals. It was noted that the first marketing deal under the new deal will be for the upcoming Terminator: Genisys movie from Viacom’s Paramount starring Arnold Schwarzenegger. Triple H’s “grand entrance” will use imagery from the movie, and video outtakes from the event will be released to promote the movie’s release.

“They [Paramount] get ad units, and they get integration in Raw and SmackDown, pulsing it from now until the film release,” said WWE chief marketing and revenue officer Michelle Wilson. “I don’t think we would have gotten a deal like this done without this new collaboration, this new strategy.”