Sting On If WWE Is Letting Him Write His Own Promos, Staying Relevant

Sting recently spoke to Rolling Stone to promote WWE Night of Champions on Sunday. You can read the full article here and check out some highlights below.

Are you coming up with your own promo material now or is it more collaborative to help facilitate the story?

I’m working collaboratively, but there’s no one looking over my shoulder making sure this or that is being said. I am definitely allowed to ad-lib and be Sting.

In your mind, what’s the secret to maintaining relevancy, and being more than just a nostalgia act at this stage of your career?

I know the nostalgia that comes into play is huge, and I thank God I was able to get to a certain status and maintain it for as many years as I have. If [fans] see a work ethic in the ring, somebody who year in, year out, through injuries, stuck it out… it’s almost like they don’t wanna say goodbye. The nostalgic part of the whole deal is maybe what drives it. Aside from that, it’s longevity and continuing to try. Taker does the same thing. He’s evolved over the years, but he still has the same characteristics always. My character’s the same way.