ROH COO Talks About Why Advertisers Don’t Like Wrestling And More

As wrestling fans we all know that we live in our own little world. We like wrestling, we think it’s awesome, but the rest of the world doesn’t always agree. ROH COO Joe Koff recently spoke with Against The Mat about the stigma which surrounds wrestling and the effect it has on wrestling promotions attracting advertisers.

“I think the answer is really apparent. So I’m just going to put it into terms for our community, the wrestling world, which we’re a part of. It’s a really small world. It’s big to us because we’re living in it, and we’re thriving in it, and we’re enjoying in it, and we can have this conversation and talk about the business so openly and get excited about it, and talk about the excitement of what we do in the ring, but if you were at a party, and you tried to engage somebody in this conversation, they would probably, maybe walk away and go get a drink and probably talk to somebody else. We have a niche audience. We have a very loyal audience. I love our Ring of Honor fans. They come to the events, they buy the t-shirts, they buy the DVD’s, they come up to me and thank me, they say hello, they take a picture with me, etcetera, etcetera. But they’re comfortable, it’s our environment, they’re safe in there. There’s going to be an advertiser, and there’s some advertisers that seek out that male 18-24, 18-34 audience… but it’s professional wrestling. We’re not going to change some of that stigma that exists with being in professional wrestling or what the sport might represent. So, I just don’t think it’s high on the list of advertisers’ wants or needs. But the advertisers’ who do, and have the foresight to go after this demographic nail 18-24, and I don’t want to be too technical, but this is a gold mine for an advertiser. So if there’s any advertiser’s listening, or of a national scope, who I know that there are because there fans everywhere… this is a chance to reach these audiences…”

He also talked about how they kept the deal a secret for so long.

“Well, good question, good point. I think I have a little bit of experience in this, in that, when we [Sinclair] bought Ring of Honor that also was not leaked until it was announced when we bought it. I’m from a business background and we are a big company that does lots of deals and transactions and we just know how to keep things to a minimum, and keep people to a minimum as far as their involvement and I think we’re pretty good at it and I think this bears that out.”

These are just a few things that were talked about in the podcast and you can check out the full interview by clicking HERE.