Stephanie McMahon recently spoke to FastCoCreate.com about the success of the WWE Network and more. You can check out the full interview here along with some highlights below.
The success of the WWE Network: “It’s our fastest-growing, and second most profitable line of business to date. So it’s all about staying on top of OTT trends, the way our fans are consuming content, making sure that content is available on every possible platform so they can get it any time, anywhere, on any device.”
WWE’s success on social media: “We’ve had more than 11 billion views of our content over the last 12 months, and 12 million subscribers to our YouTube channel. We trend on Twitter every week. And on Facebook, John Cena is the most active American athlete on the network. It really does add tremendous value to be able to reach out to our audience, not only to get feedback, but for engagement. That kind of connection with the brand is invaluable. Not only are you soliciting feedback and sending out information or responding, you are in a full-time conversation with your audience on a one-to-one basis.”
As noted, Randy Orton and Brock Lesnar will be facing off in a SummerSlam rematch at the WWE live event at the Allstate Arena in Chicago on September 24.
Randy Orton posted the following hyping up the match on Twitter:
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