Paul Heyman On Why He Turned Down TNA And More

Ring Rust Radio is back with a new interview with Paul Heyman. During the interview Paul talks about Brock Lesnar taking on John Cena at SummerSlam, the streak ending, turning down TNA and more. You can listen to the audio above and read a few highlights below:

Mike Chiari: Brock Lesnar vs. John Cena is the biggest money match WWE has to offer right now, but after SummerSlam what Superstar or Superstars would you like to see Brock face moving forward? Who do you think is ready to and worthy of going up against Brock?

I see Brock Lesnar defending the WWE World Heavyweight Championship against all comers. That could mean Randy Orton, that could mean Seth Rollins, that could mean Roman Reigns, that could mean Dean Ambrose, that could mean Big Show, that could mean Daniel Bryan. If there is anyone that wants to step up and try to take the title away, because that’s the key. You’re not going to just luck a victory over Brock Lesnar. You’re going to have to beat Brock Lesnar in order to take the championship from him. The same way Brock Lesnar is going to hoist John Cena up on his massive shoulders on August 17 at SummerSlam, drive John Cena down to the mat with such ferocity that John Cena will not know what hit him with the F-5 and pin John Cena’s shoulders to the mat 1-2-3 to take from John Cena the WWE World Heavyweight Championship. To strip John Cena of the dignity of being champion.

Donald Wood: I’d be remiss as a kid from Philadelphia who witnessed the ECW revolution if we didn’t touch on that. You helped build one of the most successful wrestling federations in the history of the sport. With TNA struggling and a wide-open market desperate for a viable alternative, do you ever think about getting back in the saddle as a primary shot caller for a company again?

No. No. No. In 2010, after Brock Lesnar choked out Shane Carwin, there was a discussion that I had with TNA that involved Spike TV. Ultimately, because TNA had been trying to get me on the phone from the day I left WWE in 2006 and I never took the phone call. We finally got into a conversation because Spike TV had reached out to make that happen. Ultimately, the story of this is, if I was going to do it, I wanted the Dana White deal. I wanted complete control, I wanted a piece of the company and I wanted the ability to, when the time was right, to take it public. I wanted to do the programming completely different than the way they had been doing it and Spike TV signed off on it. The concept was a very youth-oriented, youth-based, youth-marketed promotion. A complete contrast to the way WWE does things. A complete and utter alternative to WWE at the time. While the ruling family in TNA had no problem with my salary request, my ownership demands, my concepts, etc. etc., they didn’t want to implement as much of a youth-oriented product as I was looking for and I balked at it. I have no regrets about that. At the end of the day, they were happier being a WWE-lite promotion than they were branding themselves something different as TNA. So that was the last flirtation I had with doing my own thing. I do my own thing with my marketing brand and talent agency in New York City called Looking 4 Larry Agency. I’m very proud of the body of work. We have a long list of clients including 2KSports and in the past THQ and EA Sports and a number of different clients. And I get to do my own thing in the mainstream world with a marketing firm right in the heart of New York City. In regard to doing my own thing in sports entertainment, I kinda do my own thing now with Brock Lesnar and I’m very happy doing it. Running a whole show is a 24/7 and 365 commitment, and you would need an enormous amount of financing and very strong distribution set up front to get me to the table to even consider such a task. Otherwise, it’s doomed to fail.

Mike Chiari: During your time at the helm in ECW you became known for your ability and willingness to scour the globe and bring in unique talent. With WWE currently doing the same in the form of Kenta and Prince Devitt specifically how impressed are you with WWE’s efforts to broaden its horizons in a sense?

Very. I commend them on this reach out for the best talent on the face of the planet. That obviously includes the two men you just mentioned. We’re getting the cream of the crop and that notes a style change in the WWE. A higher work rate. Higher customer satisfaction in terms of the actual in-ring product. It’s a very exciting future to think about the kind of people who have yet to debut on WWE television.