It’s a new era for WWE as the company is seemingly more open than ever to exploring new revenue streams. Last week on Friday Night SmackDown it was announced that WWE has entered into a partnership with Logan Paul’s Prime energy drink which will see the Prime logo featured in the center of the ring during WWE live events.
This is a new thing for WWE as the company has not previously shown ads on the mat inside the ring and some fans are not responding well to the change. Recently Logan Paul talked about the sponsorship deal on his Impaulsive podcast and he directly addressed the backlash.
“One of the coolest moments of our life, you know. Major achievement, major milestone for our brand and the company. Getting that center ring spot is interesting. It’s getting…it’s more positive reviews, but I think the diehard wrestling fans are like — they’re really upset, man.
It’s never been done, and Vince [McMahon] was always really protective of the mat and not putting any brands on it. But in this new era, which it is, no matter how you cut it, TKO is a publicly traded company, they got to meet a bottom line. That spot was going to be sold. We saw an opportunity, and potentially an opportunity to make people hate me even more, because I am a heel. And that’s kind of the angle I took. I was like, ‘F*** y’all. I’m going to stamp everything about this with me so you’re reminded of just what my aim is: to take over in this company.'”
H/T F4Wonline.com
