Hold on to something and get ready, because TNA is rebranding yet again. Earlier this year it was announced that the company would be dropping the TNA initials and using only the name Impact Wrestling going forward, and now the company is about to undergo yet another big change.
The Tennessean is reporting that Impact Wrestling will be dropping the Impact Wrestling name completely, as the company is set to rebrand and become Global Force Wrestling. Earlier this week the company sent out a press release announcing that it had acquired GFW, and the rebranding will begin this Sunday at Slammiversary.
“We’re a global brand,” Jeff Jarrett said of the rebranding. “We have partnerships in Mexico, Japan, other places. Collectively coming together, we’ve combined forces and basically the rebrand final touches happen (on Sunday) at ‘Slammiversary.'”
Even though the company will no longer be known as Impact Wrestling, the promotion’s weekly TV series will still be known as Impact.
“Nobody said it would be easy. But when you really chart the road map of the business side of things, it was a challenge day in and day out,” Jeff Jarrett added. “But in spite of those business challenges, I will say the brand persevered, the talent persevered. And when you look back on history, 2005 to 2015, the stars of today were created right under our watch – A.J. Styles, Samoa Joe and Bobby Roode, arguably the top freshest stars in the world today. I’m excited for this roster now. I’m excited to show the next A.J. Styles to the world.”
Slammiversary is set to air Sunday, July 2 on pay-per-view.
They’re not re-branding again, Jarrett indicated the rebranding hadn’t finished for months.
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