Hulk Hogan spoke to 105.3 THE FAN Dallas/Ft. Worth this week about why it has taken so long for a Cena heel turn:
“When you look at the big picture you see ad buys, sponsorships and amount of revenue generated by merchandise, and the fact that he volunteers to go overseas to see the troops. When he’s home he sees troops who were messed up in the war, and make-a-wish kids. I guess you can be a bad guy and still generate that type of revenue, which I did. Vince McMahon had a master plan for this guy, I think I know what should be done in wrestling and then I talk to Vince. He has a bigger vision than just making John Cena a bad guy, a bigger vision than what you see in the ring. Vince has a reason for not doing it. You and I would say that he should turn heel right now like I did, and the fans would cheer him more than ever probably,” Hogan said
