There is no shortage of attention to the Broken Universe. Ever since WrestleMania 33 when the Hardys returned fans have been wanting to see how the Broken Hardys would fair in WWE. But there is one problem standing in their way and that is the claim saying Anthem Sports owns the gimmick.
Global Force Wrestling recently tried to trademark many aspects of the Broken Universe but according to PWInsider, four attempts at securing a trademark for the Broken Universe by GFW have been denied.
One of the reasons “Broken Matt” was rejected had to do with the simple fact Matt got to it first, therefore, GFW’s trademark was refused to avoid confusion. Global Force Wrestling will need to provide some kind of convincing arguments before they will be allowed to get the trademark. Essentially they need to provide a valid argument that there is no potential of Matt’s and GFW’s trademarks conflicting with each other. This might pose a problem because the very essence of this dual-filing is the fact both sides want to lay claim to the same property.
GFW also tried to file for a trademark on Brother Nero, but that was rejected. Global Force will need to indicate whether Brother Nero is a living or dead entity. Since it is an actual living person, they will need Jeff Hardy’s consent. Jeff’s actual middle name is Nero so that might pose a problem.
The application for a “Broken Brilliance” trademark was rejected because GFW first needs to distinguish whether or not this saying is in association with pro wrestling or it is a “term of art” in the business.
GFW also tried to capture the trademark for Vanguard 1 as well. But that claim was rejected as well. This trademark was refused due to the fact that Vanguard 1 is already in association with a non-wrestling related trademark. As it turns out, Matt Hardy’s beloved drone shares a name with the fourth artificial Earth orbital satellite that launched all the back in 1958.
With so many roadblocks in front of GFW in regards to filing for trademarks concerning the Broken Universe, it’s untelling what their next step might be. But Jeff Jarrett said the intellectual property laws are very cut and dry so they’re apparently still confident they could win in a court case if it ever went that far. But for now, it’s still a “wait and see” kind of situation.
