Forbes has posted a very interesting, in depth study about WWE’s revenue in regards to John Cena. Although they’ve noted it’s “far from a scientific study.” It’s very interesting to note that during 3 of the 4 John Cena title reigns they examined, WWE revenue declined. During Orton’s title reigns WWE revenue increased. You can read the entire article HERE and read a quote below.
“As shown in the graph, over the last five years Cena has only been champion during one period of rising revenue, in late 2009. Since then he’s held the belt at length four different times, and during all of them WWE’s quarterly revenue has been on the decline. What’s more, the company’s income tends to rebound shortly after those title runs come to an end.
And curiously enough, in-story COO Triple-H’s repetitive claims that Orton ought to be the face of the company appear to ring true. When Orton wears the championship belt, WWE’s revenues tend to climb.”
