A few months ago WWE appointed Paul Heyman as Executive Director of Raw and Eric Bischoff took on the Executive Director role with the SmackDown brand.
The changes Paul Heyman has made to Raw have been noticeable, but there hasn’t been much talk in regards to what Eric Bischoff has been doing on SmackDown.
Now WWE has announced that Eric Bischoff will no longer be working as the Executive Director for the blue brand, as the job has gone to Bruce Prichard. WWE issued the following:
“WWE® NAMES BRUCE PRICHARD EXECUTIVE DIRECTOR OF SMACKDOWN®
Stamford, Conn., October 15, 2019 – WWE (NYSE: WWE) today announced that it has named Bruce Prichard the Executive Director of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.
Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.
Prichard brings nearly 40 years of experience in sports entertainment with an extensive background in character development and creative storytelling. Over the course of his career, Prichard has served in a variety of roles including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.
Friday Night SmackDown airs at 8 pm ET/PT on FOX.”
