In the first installment of his two-part interview on Chris Jericho’s “Talk Is Jericho” podcast, WWE’s Dean Ambrose talked about why he doesn’t like scripted promos.
“A lot of guys come out and they do the exact same thing, are in the exact same mood and have the exact same entrance every night… I really just make up a lot of crap as I go along,” said Ambrose. “The first time that somebody handed me a sheet of paper with a promo on it, it was like a ‘throw up in your mouth’ kind of moment. And it’s not like their fault, you know? It’s not the writers’ fault. But if was my world, there would be no written promos, there’d be no scripts… That wouldn’t be a thing.”
Ambrose said that he doesn’t like in ring promos and he specifically doesn’t like his own.
“I think there’s too many in-ring promos now. I hate in–ring promos,” Ambrose said. “I’ve never done a promo in WWE that I liked. I’ve never been like, ‘That was a good promo’ once in WWE and I’ve done a fair amount… Anytime, even if I change it a little to where I’m like, ‘Okay, I like it. Is it cool if I do this?’…But there’s always like, ‘Okay, make sure that you hit on this and make sure you say this and use this term… Say pay-per-view instead of special event’ or something… You know if there’s one of those little things in there, then it’s ruined for me.”
On how much input Vince McMahon has when it comes to his promos:
“I think Vince—I think particularly with me—he finds certain things where he’s living vicariously or acting out certain impulses,” he explained. “Because he’ll be like, ‘I want you to say you’ll rip his face off’ or ‘I want you to take this mannequin and chop his hand off…’ and he’s really into it.”
