AEW Files Interesting New Trademark

Wrestling companies are constantly filing trademarks, and on July 28 All Elite Wrestling filed to trademark “King of Harts” with the United States Patent and Trademark Office.

The full trademark description reads as follows:

International Class 041: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment;

Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

At this point it’s unclear what WWE has planned for the trademark and if it will be used for the legendary Hart family. Stay tuned for more updates as they become available.