WWE is trying to raise awareness about Pediatric Cancer Awareness month through various efforts. One of the things they are doing is donating $1 for every Twitter user who changes their profile picture to gold.
You can get some more information via Triple H’s tweet below.
Go Gold for Pediatric Cancer Awareness! Change your profile pic & WWE will donate $1 to #ConnorsCure. http://t.co/J8KHCOZB8p
— Triple H (@TripleH) September 2, 2015