Former member of the WWE creative team Andrew Goldstein spoke to John Carrigan of The Temple News about what it was like to work for WWE. You can read some highlights below.
Scripting the John Cena – Umaga feud: “I basically ripped off Rocky IV. Umaga destroys Ric Flair. Next week Flair comes out, but not yelling and screaming. He says, ‘I’ve had X amount of matches in my life, but I never felt in my career I couldn’t defend myself like I did last week. It’s time to ground the Learjet, park the limousine and walk away.’ Next week Umaga destroys Arn Anderson. The fact that Arn took this beating drew Flair back to honor his friend. Finally, John Cena defends Flair against the monster.”
Stephanie stepping in before Vince yelled at him: “I wrote and produced the entire Mike Knox and Kelly Kelly storyline. Kelly told him she never loved him and then slapped him in the face with a bouquet. In rehearsal, Stephanie McMahon told him to be somber and put his head down. But Vince is all about facial expressions so he flipped out and said ‘Who told Knox that?’ while looking at me. Steph actually stood up and took the blame. It was the only time Vince was about to yell at me and Steph stepped in.”
The problem with Randy Orton’s promos: “I hate Randy Orton’s ‘better than you’ promo because it’s a crutch. WWE does it all the time and it comes from Vince saying the easiest way to get a message across is with a straight line. I get that, but it’s such an uncreative way to do it. Look at early Ric Flair promos, which I do often. Even before all the Nature Boy stuff, he would say something like, ‘If you can beat me, I’ll kiss your boots.’ He still means that’s he better than you, but he draws me in with specifics.”
