In recent weeks WWE has managed to get the wrestling world talking by playing the song “White Rabbit” during commercial breaks and during live events. Fans can’t help but pay attention to what’s been happening and this week on Raw the cryptic tease was taken to the next level as a QR code was shown in the background during the show.

Fans who followed the QR code were led to an animated video featuring the White Rabbit playing a game of hangman. The teaser ended with the numbers “9.23” flashing on the screen which has led to speculation that there will be some sort of reveal on SmackDown this week.

Many fans online have speculated that the imagery with the White Rabbit has something to do with Bray Wyatt, and it seems that people in WWE have the same suspicions as well.

WrestleVotes is reporting that while a source noted they suspect the White Rabbit is linked to Bray Wyatt the identity of the person behind it is being withheld. It was also noted that WWE is trying to keep things as quiet as possible because the company has been able to draw significant interest from the teasers even though it’s not a traditional TV storyline.

One way or another it seems that we’ll either be getting another teaser or a big reveal on Friday. Stay tuned for more updates as they become available.

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