The Rock Reflects On The Attitude Era And Hypes Up WWE’s Future, New Behind The Theme

The Rock recently posted some artwork of himself on Instagram and he also wrote a long post about WWE to accompany the photo. The Rock reflected on his time working with WWE during The Attitude Era but also took the time to hype up WWE’s future and the people working to bring the company into a new era. You can see what he had to say below:

“Dope artwork by @joe.kahn back when I became the youngest heavyweight champ in #WWE history.

1998 (Attitude Era) was a supremely special time for us – as a roster we were setting “box office” records every night, in every city, in every arena we played. We (and the company) were all making great money and having a blast nightly living on the road. WWE also wasn’t a publicly traded company at that time, which inherently meant we were all a bit crazier and a lot f*cking rowdier back then – including the fans 👍🏾😉. As an OG of the wrestling business it’s very cool to see where the WWE has evolved to and more interesting to me – is where it eventually goes. Over the years when I was wrestling full time, I’d always talk w/ Vince McMahon about our goals. The big goals he had for the company and my #1 goal – which was to grab that WWE Title aka “the brass ring” and take it places it’s never been. Or will ever go again. We accomplished that and so much more. Here’s the best part about the WWE today – that “brass ring” is ALWAYS up for grabs to anyone in that locker room who has the balls and smarts to take it and run and most importantly prove to the company that they can draw more money better than everyone on the roster.

There’s some very talented dudes and chicks on the #WWE & #NXT rosters. As a faithful fan of the wrestling business I’m fired up to see who’s gonna emerge, grab that “brass ring” and become the leaders of a new era.
Be relentless, get after that brass ring, have a blast and kayfabe the baby oil. And most importantly, save your dough.

#PeoplesChamp4L #GetReadyDallas #WrestleMania32″

WWE released a new episode of “Behind The Theme” and this time around the focus is on The Rock’s theme. You can check it out in the video below.